warped tour
Tour Merchandise
Objective
Develop a cohesive series of original illustrations for Vans Warped Tour 2025 merchandise that captures the energy, attitude, and cultural legacy of the tour while remaining relevant to a modern, multi-generational audience. The work aimed to balance nostalgia with contemporary visual language; creating merch that resonates with Gen Z fans discovering Warped for the first time while still speaking to longtime Millennial and Gen X attendees.
Through bold, expressive illustration styles, the goal was to deliver highly wearable, collectible designs that could live across multiple product categories throughout the tour run.
Scope of Work
Created multiple original, tour-exclusive illustrations for Vans Warped Tour 2025 merchandise
Designed artwork for use across a range of apparel products, including tees, hoodies, and tour-specific merch items
Explored a wide range of creative concepts—from fun, pop-forward visuals to gritty, punk-inspired graphics—reflecting the diversity of Warped Tour’s music and fanbase
Utilized bold, illustrative styles with strong linework, dynamic composition, and high visual impact suitable for large-scale apparel production
Ensured visual consistency while allowing each design to stand alone as a unique expression of the brand and tour culture
Collaborated closely with the Art Director to align creative direction, refine concepts, and execute final artwork
Delivered production-ready files optimized for screen printing and large-run merchandise manufacturing
Designed with scalability in mind, allowing artwork to be deployed across multiple products throughout the full 2025 tour schedule
Art Direction: SEAN CHAMILIAN
The process
The creative process was highly collaborative and iterative. I worked closely with Art Director (SEAN CHAMILIAN), bouncing ideas back and forth from initial concepts through revisions. Each concept followed a straightforward workflow: once I delivered illustrations, Sean would often adapt them into multiple variations to present to the Warped Tour team for approval. Approved designs were then added to the online store for purchase and sent into production for use in tour booths, ensuring a seamless transition from concept to merchandise in the hands of fans.
Inspiration
The designs drew heavily from the visual language of mid-90s pop punk and 80s–90s punk culture. Influences ranged from iconic band tees—Blink-182, NOFX, The Offspring, Misfits, The Clash—to show flyers, zines, and other DIY punk aesthetics. The goal was to capture that raw, energetic spirit while translating it into bold, modern illustrations that would resonate with a new generation of festival-goers and longtime fans alike.
