True to Form – Brand Building
For the last several years of my career, my focus has been very structured towards brand design, and strategy. This started with my ventures and has slowly become a quality I can provide to my own clients and also the clients of various agencies I have been a part of. I’ve had the opportunity to lead multiple great creative and marketing teams on a number of brand building projects both in identity and strategy.
Within this portfolio, you'll find a selection of my most notable branding projects. Each stylescape demonstrates a profound comprehension of its respective industry and target demographic. With each endeavor, my objective is to encapsulate the client's essence and values, crafting a brand identity and visual language that deeply resonates with their audiences.
Grantski Records
Brand Identity • Merchandising
Starting with humble beginnings Grantski Records has evolved from a small retail location to a prominent presence in the downtown Augusta community. Over the past eight years, I've worked closely with Grantski Records to develop and refine their brand. My expertise in branding and marketing strategy has been instrumental in propelling their brand forward. From creating eye-catching signage and storefront displays to designing impactful flyers and event graphics, I've been happy to help with their growth and enhance their visibility.
Hella Pie Pizza Co.
Brand Identity • Merchandising
Hella Pie Pizza Company, based in Tracy, California, has grown remarkably since 2017 when I was originally approached to create the brand's logo. Originally operating out of a pizza oven trailer at events, it wasn't long until they planted their flag into the community of Tracy establishing a permanent brick-and-mortar retail location. Part of my role in partnering with Hella Pia has been providing consistent and engaging branding, apparel, and packaging that have helped Hella Pie Pizza Co. flourish and become a beloved local favorite.
Augusta Aviation
Brand Identity & Strategy
For this project, I lead a team of designers as the Brand Director. Augusta Aviation, partnered with us to undergo a comprehensive rebranding. I led the effort to redefine the brand's identity, and visual language, crafting a new tagline, and web design concepts and creating all of the companies and marketing collateral. The goal was to bring an established company entrenched in a legacy into a new generation, providing a fresh, cohesive look that aligns with the brand's vision and enhances its presence in the luxury aviation industry.
Brand designer & Sr. art director @ Osla Agency 2023
Owen Security
Brand Identity & Strategy • Marketing
Owen Security underwent a brand refresh led by me. This comprehensive update included introducing new colors, designing a 50th anniversary logo, creating a look and feel for an advertising campaign for both traditional and digital media, and creating apparel for the staff. With all of these efforts, our team focused on ensuring the Owen brand remains modern and cohesive across
all platforms.
Brand designer & Sr. art director @ Osla Agency 2023
Shuler Killen
Brand Identity & Strategy • Marketing
Shuler Killen, a distinguished law firm in South Carolina, partnered with our team to create a new brand that resonates with three distinct target markets. We wanted to bring their very Palmetto state brand identity into the now while still retaining that prominent South Carolina element. We did so by providing new brand typography, symbology, and new brand colors. Our team also designed and developed comprehensive marketing materials, including digital, social media, traditional media, and magazine advertising. These efforts have ensured that Shuler Killen's brand is impactful and cohesive across all platforms and speaks to the brand's most true identity.
Brand designer & Sr. art director @ Osla Agency 2023