Grantski Records

Brand Identity • Merchandising

Objective

This case study examines the growth of Grantski Records from a small retail shop to a recognized record store and local music venue in Augusta’s downtown community. Since 2016, I’ve had the opportunity to support their evolution by helping shape their brand identity and marketing strategy. Through signage, storefront displays, and promotional materials, my focus has been on enhancing their visibility and creating a cohesive brand presence. This study highlights the impact of thoughtful brand identity and marketing in strengthening a local business and fostering a vibrant music space.

Scope of Work

Brand Identity & Strategy – Establishing visual identity and marketing approach for stronger community presence.
Signage – Creating eye-catching exterior and in-store signage.
Promotional – Designing flyers, posters, and digital assets for events and activations.
Merchandise – Developing branded apparel, accessories, books and misc products.
Web Design – Designing an engaging online store to enhance digital sales and brand reach.
Digital & Social Media – Crafting online visuals for social media, e-commerce, and digital promotions.

The Process

The branding process for Grantski Records has been a collaborative journey, evolving alongside the store’s growth and changing needs. Beginning in 2016 with a logo and basic marketing materials, the project expanded as Grantski outgrew its first location, requiring event flyers, merchandise, signage, and a cohesive brand identity. Over time, Grantski entrusted me with nearly full creative control, enabling a streamlined, consistent approach to visual identity and marketing. This iterative process has transformed Grantski into a dynamic, community-driven brand.

Brand Foundation
Long-Term Collaboration
Creative Leadership

Three models wearing black and yellow hockey jerseys with the name 'Grantski' and the number 16, shown from different angles, along with multiple black and yellow backpacks and jackets featuring 'Grantski Records' branding and graphics, set against a white background with a yellow semi-circle at the top.

Inspiration

The inspiration behind Grantski Records’ visual identity was crafted to integrate seamlessly into the atmospheres of the moodboard while maintaining versatility across genres and styles. Drawing from the energy of live jazz, the charm of vintage record jackets, and the warmth of mid-century vinyl labels, the brand was designed to thrive in nostalgic and dynamic spaces. The pairing of script and sans serif fonts reflects jazz’s golden era while adapting to other musical styles. Anchored by a bold yellow-and-black palette, the identity is strong yet flexible, resonating across both local venues and digital platforms.

Collage of music-related images and photos, including a yellow drum set, black and white photo of a man smoking, three men standing in front of a banner, a blue album cover, and a vintage radio, all arranged on a yellow background with torn paper edges.

Brand Identity

Primary logo

Icon logos

Secondary logo

brand colors

Skooli

Blackwax

Sugarflake

Cupreme

First Grantski Records Location 2016

Text reading "Audible Ecstasy Awaits" in bold yellow letters with decorative lightning bolts on either side.

Black and white illustration of a record store building with yellow accents, featuring a sign that reads 'Grantski Records' and large text on the side that says 'Hobie Ecasty Awais'; a small mailbox and a black cat on the sidewalk front

Sign with the word 'CATASTROPHES' on a yellow and black background, featuring several painted eyes on a green background, and a collection of CDs or DVDs below.

A record store with vinyl albums organized in bins and signs that read 'New Arrivals'. Posters and album covers decorate the walls.

Launch Grantskis.com