Intro to pricing 2025
Behind the curtain…
In this industry open discussion around pricing has been rare. Few creatives are willing to share what they charge, and it’s often felt taboo to even post ballpark figures for creative work like this. I’m dedicating this section of my site to change that. Offering transparency around rates and deliverables for the services I provide. My goal is to help potential clients better understand what these services typically cost and how to budget for future projects.
These rates reflect current industry trends and are shaped by 20+ years of experience across every corner of the creative and marketing world—from Junior Designer to CMO. No project starts without first understanding the client’s goals, and then tailoring a solution that delivers maximum value while meeting professional standards. There’s no “cookie-cutter” pricing here. Every brand is different. Every need is unique. The way we work together should be too.
Graphic design
What’s included:
Discovery email or call
Concept draft
Up to 3 revisions
File organizing
Final Delivery • PDF, JPG and PNG formats
*Any project under $1,000 is to be paid in full
Illustration
What’s included:
Discovery email or call
Concept draft
Up to 3 revisions
File organizing
Final Delivery • PDF, JPG and PNG formats
*Any project under $1,000 is to be paid in full
mascot design
What’s included:
Discovery email or call
Concept draft
Up to 3 revisions
File organizing
Final Delivery • PDF, JPG and PNG formats
*Deposit is 50% of total project quote
Logo design
What’s included:
Discovery call
Logo design
Brand color palette
Up to 3 rounds of revisions
Final logo • EPS and PNG formats
*Deposit is 50% of total project quote
Brand Identity
What’s included:
Discovery Call
Custom logo(s) design
Brand color palette
Typography selection
Up to 3 brand illustrations
Visual identity styling
Pattern development
Brand guide for consistency
Up to 3 rounds of presentations
Final logo files (EPS, PNG, etc.), sized for all uses
*Deposit is 50% of total project quote
Add-On Services
✦ Brand Voice & Tone Guide – $1,800
✦ Naming Workshop – $2,700
✦ Web Design – $3,000^
✦ Packaging Design – Custom Quote
Frequently Asked Questions
-
A logo is a core asset of your brand. Unlike social or apparel graphics, it’s a permanent fixture meant to build recognition, trust, and consistency over time.
All logos also include exclusive, perpetual rights to use however you choose. It’s built to last.
-
Timelines vary based on complexity:
Logo Design: 2–3 weeks
Mascot Design: 3–4 weeks
Brand Identity: 5–6 weeks
-
This will be highlighted in the Scope of work in the working agreement. Each client’s deliverables are different.
-
Vector (EPS, AI, PDF) – For high-quality print and scaling
Web (PNG, SVG, JPG) – For websites and social media
-
Yes! For projects $1000^ a 50% deposit is required to start, with the remaining 50% due at completion. For larger projects, custom payment plans can be arranged.
-
Yes! Once the final payment is made, you receive full ownership rights to your brand assets.
-
Contact me to schedule a discovery call. We’ll discuss your goals and find the best package for you!
Feel free to reach out directly with any other questions!