CPG Design Services

CPG Design That Turns Products Into Brands

I help consumer packaged goods brands stand out on shelf and online through strategic CPG design. From packaging systems to visual identity and launch support, my work blends brand strategy, design thinking, and real-world retail awareness to create products people recognize, remember, and choose.

In crowded categories, good design gets noticed. Great CPG design gets bought.

What Is CPG Design?

CPG design focuses on how a product shows up where buying decisions are actually made—on shelves, in hands, and across digital storefronts.

It balances:

  • Shelf impact and differentiation

  • Brand clarity and consistency

  • Regulatory and production constraints

  • Emotional connection and trust

Effective CPG design doesn’t just look good—it communicates value in seconds.

My Approach to CPG Design

I approach CPG design as both a strategist and a designer, ensuring packaging and brand systems align with business goals, manufacturing realities, and customer behavior.

1. Category & Competitive Analysis

We evaluate your category, competitors, and shelf context to identify visual gaps and opportunities.

2. Brand Positioning & Messaging

I help clarify what your product stands for and how that message is communicated clearly on-pack.

3. Packaging & Visual Systems

From single SKUs to full product families, I design scalable systems that remain cohesive as you grow.

4. Launch & Market Readiness

I support launches with assets and guidance for retail, e-commerce, and marketing alignment.

CPG Design Services

  • Packaging design (primary & secondary)

  • CPG brand identity systems

  • Label design & compliance-ready layouts

  • Shelf and retail strategy

  • Product line extensions & SKU systems

  • Launch and go-to-market creative

  • Packaging refreshes and redesigns

Services are available as standalone engagements or part of a larger brand strategy.

Let’s talk

If you're interested in working together, complete the form with a few details about your project. I'll review your message and get back to you within 48 hours.